Creating Brand Identity Systems


After Completing This Course You Will Be Able To
Understand the spirit of a brand and create design programs that instil that spirit into all consumer touchpoints
Build a professional brand identity system including key components of a brand identity including typography, color, photography pattern, verbal communication and consumer touchpoints
Apply expert design philosophies to a brand to capture an audience’s imagination
Prepare properly for your branding project by performing in-depth research
Design an expert creative strategy for a brand from scratch
Craft a symbol as a vehicle for a brand, balancing abstraction, simplicity and meaning
Capture a compelling brand voice that images a target audience immediately
Incorporate a motion component or animation into a brand
Create effective presentations and style guides to sell your branding work to a client
About This Course
Powerful brands require a complete visual world to communicate effectively with a target audience. The world’s greatest brands capture consumer mindshare through design and have expert systems in place that capture the spirit of the company and filter this messaging through all of its elements. Creating brand identity systems is an intentional and considered process that requires master of a range of different skills including design, time management, presentation, writing and research skills.

In this course, you will explore the entire branding process from brief and ideation to final launch. The course includes guidelines and demonstrations on how to define your mission and values, decide on a logo, typography, color scheme, image style and how to implement a creative strategy to ensure cohesion across all communication and consumer touchpoints.

By the end of this course, you’ll have learned how to develop best practices and strategies to create a repeatable process from branding programs in all media. Enroll now to start your branding journey.

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What You Will Learn
How to ensure that all aspects of a brand work in unison for maximum impact
The key to a front-loaded creative process
How to research target audiences as well as industry and competitor trends
How to interview a client to get the best project brief possible
How to work with a brand’s mission and values to connect with an audience
How to craft and use symbols and wordmarks for a brand’s visual identity
How to work with brand imagery including photography and illustration
How to assemble branding examples to communicate your vision to partners
How to integrate your brand into products
How to create a brand color system, use typography and incorporate pattern into your identity system
Why Learn With Brian Schmitt?
Renowned multi-platform designer with 15+ years of experience. CCO and Creative Director, Brian partners with global design leaders to craft culturally relevant experiences and collaborates with world-class talent on each project. Member of Apple’s Human Interface group and Nike's Brand Design team.

Who Is This Course For?
Business owners wanting to enhance their brand strategy
Creative professionals who would like to improve their branding skills
Freelancers wanting to add brand identity and design to their skillset
Marketing and brand managers looking for a firm grasp of branding essentials
Anyone wanting to start a professional career in the world of branding
Digital nomads looking for work that they can do from anywhere in the world
All levels of experience
Basic Adobe Creative Cloud experience required
Adobe Creative Cloud
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion

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